Ozeaon Guidebook
The full brand guidebook — mission, logo system, colour, typography, and the visual language that holds the identity together.
PDF · Brand guidebook v1.0
Brand & Media
Brand & media assets
A shared library of the Ozeaon logo, wordmark, poster series, statement cards, and editorial imagery. Use these to write about, introduce, or partner with Ozeaon across press and regenerative innovation storytelling.
Operated by Ozeaon OÜ, Estonia
Group holding company: Ozeaon Pte. Ltd., Singapore
Identity System — Brand Guidelines v1.0
An identity built on academic rigour, natural systems, and a technological voice.
01
Logo
The logo represents interconnected natural systems and a transition toward regeneration, collaboration, and long-term impact.
Black on MistOn light
White on SlateOn dark
White on BlackOn dark
Logomark
The glyph
Logotype
The wordmark
Lockup
Preferred signature
Clear space & minimum size
The lockup is the default, preferred signature. Preserve clear space around it — an A4-derived frame scaled to the logomark — and always use the approved logotype rather than retyping the name. Minimum interface width is 120 px.
What to avoid
- Low-contrast colour combinations that reduce legibility
- Different colours applied to the logomark and logotype
- Distorted proportions — stretching, skewing, or rotating
- Effects such as outlines, shadows, or gradients
- Repositioning or altering the relationship between elements
- Placing the logo on complex or low-contrast images
02
Colour
Colour supports structure and clarity. The system balances neutral foundations with controlled accents — primaries dominate, secondaries support.
Primary
Black 6 C
#0D1216RGB 13, 18, 22
Slate 7545 C
#4C647ERGB 76, 100, 126
Mist
#EFF2F5RGB 239, 242, 245
White
#FFFFFFRGB 255, 255, 255
Primary tonal scale
Lighter tones carry backgrounds and subtle divisions; darker tones define structure, typography, and key elements.
Secondary
Highlights and category accents. They must complement — never overpower — the primary palette, staying within the same tonal character.
Shell
#FFF7F2RGB 255, 247, 242
Sand
#FCEAB1RGB 252, 234, 177
Peach
#FCD5B1RGB 252, 213, 177
Coral
#E7745DRGB 231, 116, 93
Teal
#4B7D77RGB 75, 125, 119
Stone
#6C747DRGB 108, 116, 125
Clay
#D2C8B6RGB 210, 200, 182
Haze
#B6C3D2RGB 182, 195, 210
03
Typography
A functional system connecting academic rigour with a technological voice — providing clarity, hierarchy, and consistency across every format.
Aa
Lora
Serif — headlines & editorial
Lora carries the editorial, academic voice of the system. Used for headlines and key typographic accents, it adds contrast to the sans-serif and shapes a distinctive rhythm.
ABCDEFGHIJKLM abcdefghijklm 0123456789
Aa
Manrope
Sans-serif — interface & body
Manrope is the primary sans-serif for clarity and structure. Highly readable and neutral, it is used for interfaces, body copy, and functional communication.
ABCDEFGHIJKLM abcdefghijklm 0123456789
Aa
Spline Sans Mono
Monospace — labels & metadata
Spline Sans Mono is the supporting technical voice. Its monospaced form references data, code, and infrastructure — used selectively for kickers, labels, metadata, and numbers.
ABCDEFGHIJKLM abcdefghijklm 0123456789
Ocean & Human Health
Your wellbeing is connected to the ocean
The air you breathe, the climate you live in, and even your mental clarity depend on marine ecosystems.
When we take care of the ocean, we take care of ourselves. Small changes in awareness lead to real action. And real action leads to regeneration — for the planet and for us.
Kicker — Spline Sans MonoHeadline — LoraSubline — Manrope MediumBody — Manrope Regular
04
Visual language
A graphic system inspired by scientific culture and paper-based structures — clarity, observation, and technology rooted in real-world systems.
Page-based grid
A vertical, paper-culture grid referencing academic publications — up to five columns. Grid lines are functional and can appear as graphic elements, adding structure and scientific character.
Data forms
Abstract compositions built on a 12×12 grid from lines and circular points — Coral Polyp, Bioluminescent Plankton, Honeycomb, and Lotus Leaf — reinterpreting biological patterns into a research-driven visual language.
Category icons
Metaball-based marks on a grid, formed by merging shapes. Used exclusively to represent the platform's ten educational categories — never on their own outside that context.
Duotone illustrations
Photographic and scientific imagery reinterpreted into two contrasting colours, referencing field documentation and printed research — emphasising physical presence and realism.
Educational categories
Category icons identify these ten domains of educational content on the platform.
- Health & Biotechnology
- Ecosystem Services
- Culture, Heritage & Worldviews
- Regulations
- Food
- Discovery & Scientific Exploration
- Warnings
- Social Empowerment
- Design & Biomaterials
- Economy & Industry
Photography
Authentic, documentary-style imagery of natural environments, scientific processes, and human interaction with ecosystems. Emphasise texture, structure, and natural pattern — real, precise, and observational. Avoid artificial colour grading, stock-like compositions, or generic imagery.
Ozeaon brand & media library
Logo & Wordmark
The mark and wordmark in application. For the official vector files, use the downloads in the Logo section above.
Ozeaon logo & wordmark — Primary lockup on deep-ocean fieldDownload Ozeaon logo & wordmark- Document cover — Editorial front / back cover layoutDownload Document cover
Poster Series
Editorial posters pairing regenerative subject matter with the Ozeaon grid and typography system.
Research — 001 Visible — Science becomes visible. Data gains structure and traceability.Download Research — 001 Visible
Research — Coral reef — 001 Visible, reef variant with logo lockupDownload Research — Coral reef- Educational Resources — Knowledge-domain icon grid posterDownload Educational Resources
Social & Statement Cards
Square and portrait cards for social channels — quotes, mission statements, and community messaging.
Shape it — together — “We are not trying to predict the future…”Download Shape it — together
Rethinking how we build the future — Origin-story statement cardDownload Rethinking how we build the future
Idea → Ozeaon → Impact — Pathway card over intertidal fieldworkDownload Idea → Ozeaon → Impact
Decentralised community — “Every voice matters and contributions are rewarded”Download Decentralised community
Partners & endorsements — UNESCO-IOC · UN Ocean Decade · ECOPDownload Partners & endorsements
Building infrastructure — Coordinated action for regenerative innovationDownload Building infrastructure
Editorial Imagery
Landscape heroes, feature cards, and editorial imagery for web, decks, and press features.
From Knowledge to Regeneration — Primary landscape hero (also the site share image)Download From Knowledge to Regeneration
Landing hero — framed — Hero mockup with navigationDownload Landing hero — framed- What is blue carbon — Ecosystem-services editorial figureDownload What is blue carbon
Reef infrastructure card — Open science, collaboration & fundingDownload Reef infrastructure card- Coral polyp diagram — Data-viz card motifDownload Coral polyp diagram
Looking for partners — partnerships@ozeaon.comDownload Looking for partners
Cover banner — Anemone — Wide social / profile coverDownload Cover banner — Anemone
Documents
The brand & identity documents
Read the source documents in full below, or open and download them for reference.
Identity Design
The identity design document detailing the construction, rationale, and application of the Ozeaon mark and system.
PDF · Identity design (25.03)
Trademark & registration
The Ozeaon name and mark are registered
Both the OZEAON word mark and the logomark are protected under the Madrid Protocol, held by Ozeaon Pte. Ltd. and administered by the World Intellectual Property Organization (WIPO). The official certificates and registration notices are provided below.
Int. registration № 1 925 302
OZEAON
Word mark — standard characters
- Registered
- May 8, 2026
- Next renewal
- May 8, 2036
- Classes
- 9 · Software · 42 · SaaS
- Protocol
- Madrid · WIPO
Int. registration № 1 925 301
Ozeaon logomark
Figurative mark — logo
- Registered
- May 8, 2026
- Next renewal
- May 8, 2036
- Classes
- 9 · Software · 42 · SaaS
- Protocol
- Madrid · WIPO
Usage
Using the Ozeaon brand
Keep the mark clear
Preserve clear space around the logo and wordmark. Do not recolour, rotate, stretch, or add effects to the mark.
Respect the palette
Ozeaon uses deep ocean navy, slate blue, warm cream, and seafoam accents. Avoid placing the mark on clashing colours.
Attribute correctly
Refer to us as “Ozeaon”. The platform is operated by Ozeaon OÜ (Estonia), with Ozeaon Pte. Ltd. (Singapore) as the group holding company. Where relevant, note our endorsement as UN Ocean Decade Action 10.7.
Press & Partnerships
Need something specific?
For interviews, high-resolution files, or partnership enquiries, reach out and we'll help you tell the Ozeaon story accurately.
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